Our brand evolves for the future…

 

Over the past 27 years we’ve helped thousands of companies across the UK evolve their brands or completely rebrand through visual display. Now, as we enter our next chapter, it felt right to give ourselves the same treatment.

Reaching 27 years in business has given us a rare chance to pause, look back and ask ourselves some big questions: where did we start, what have we become, and where do we want to go next?

Since 1999, Digital Plus has grown from a small team riding the first wave of digital print into a well-established large format graphics partner for brands and organisations across the UK. Along the way we’ve faced our fair share of challenges – from Brexit and the Covid-19 pandemic to the everyday ups and downs of running a busy production facility – but every one of them has helped shape the business we are today. The constant through all of this has been our people.

We’ve worked hard to build a phenomenal core team and to reshape not just how we operate commercially, but the culture we live every day in every department. That culture – focused on doing the right thing, solving problems and looking after our customers – is the reason so many clients have stayed with us for decades. As we worked on our strategy for the next chapter of Digital Plus, one thing became clear: it’s time for our brand to catch up with who we are now.

When we chose the name Digital Plus back in 1999, “digital” meant the print technology that set us apart, and “plus” stood for the large format graphics and added value we brought to every project. Today, “digital” means something very different to many people – most hear it and think about online marketing rather than physical print.

So we’re evolving our brand identity to acknowledge our history but speak more clearly to the future. We want new customers to instantly understand what we do, while our long-standing clients still recognise the company they know and trust.

That’s why Digital Plus will now be known as DP Sign & Display (A trading name of Digital Plus Ltd). It’s an evolution, not a departure: a new name and visual identity that make our focus on signs and display graphics clearer, while keeping the “DP” that so many of our customers already know us by.

What isn’t changing is just as important as what is. It’s the same company, the same ownership, the same great team and the same commitment to quality, service and problem-solving that you experience today.

You’ll simply see that reflected more strongly in how we look, how we talk about ourselves and the name above the door.

We’re excited to share this next phase with you and to keep doing what we do best: creating large format graphics that help brands stand out in the real world.

If you’d like to chat about an upcoming sign or display graphic project, or hear more about what’s changing (and what’s not), you can reach us in all the usual ways – and with all the same familiar faces.

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