What better way to start the new year than by giving ourselves a fresh new look that combines our extensive in-house large format digital printing capabilities with the latest visual graphics technology?

We’ve been in our current home, just outside Leeds city centre in Kirkstall, for 12 years, and we know that there’s no better way to showcase what we can do, than by making sure our state-of-the-art print facility looks as appealing and eye-catching as possible.

 

So, what have we done?

The first thing you’ll notice across all our branding is our refreshed logo. The sharp corners of the square have been curved off, to give it a softened and tempered look and feel.

This might seem like a small gesture but in our industry, detail is everything and we’re already receiving great feedback about how the logo feels less corporate, which reinforces our credentials as an approachable and friendly bunch!

 

 

Signage

This new logo is now the first thing you see on our website and vans, as well as on our brand-new

roadside sign, perched high above Wyther Lane, as you approach our building from either direction. The sign has immediately become a local landmark and features laser cut red acrylic, fixed to a 3mm aluminium composite tray with returns, which again matches the bright shade of red that is synonymous with Digital Plus.

This is then finished with kiss cut vinyl text, which is a lighter cut that only goes through the vinyl decal and not the backing material, like a die cut.

 

 

In addition, we’ve also unveiled a large 7 metre long sign on our building, displaying our logo and company strapline. This comprises of a 3mm aluminium composite tray, with returns,wrapped with an exterior grade vinyl. This was then finished with an exterior UV laminate for weather protection and was fully colour matched by our studio and machinery to match our distinctive shade of remarkable red.

 

 

 

We’ve then added a third sign to create a showstopper next to our main entrance. This baby is powder coated and aluminium fret cut with beautiful acrylic lettering and an attractive integrated illuminated system that works on a day and night timer, meaning our brand keeps on shining 24 hours a day!

This is complemented with directional signage and wayfinding step runners to guide visitors to our reception area or collection and delivery points. Again, these feature 3mm aluminium composite, wrapped with an exterior grade vinyl and finished with an exterior UV laminate to give them full weather protection.

 

 

 

 

 

Window graphics

Last, but by no means least, we’ve transformed our glass atrium into a powerful marketing tool by creating a stunning large-scale, attention-grabbing window graphic, that looks agonizingly good, even if we do say so ourselves!

To do this we used repositional vinyl, which enables us to swap and change our campaigns on a quarterly basis, in response to products or services that we want to promote, or even depending on seasonal themes or events.

This choice of vinyl is particularly good because it leaves no residue when it’s removed and is finished with an exterior laminate, so it’s ready to face the elements, which made it the perfect material for the job.

 

 

Let us know what you think!

We’d love to hear what you think and don’t forget that this is only a small snapshot of the graphics technology and large format digital printing capabilities that we offer clients across all sectors.

If you’d like to find out how we can assist with and add value to your next large format printing project, contact us now at sales@digitalplus.co.uk or call on 0113 2783133.

See more of our signage ideas to freshen up your branding … here