Creating an engaging, productive workplace is about more than desks and décor. Today’s businesses are using workplace graphics, office wall graphics and large format printing to create inspiring environments that improve employee experience, reinforce brand values and leave a lasting impression on visitors.

From branded feature walls and window graphics to floor vinyls and fabric displays, professionally designed workplace graphics offer a cost-effective way to transform an office without the disruption of a major refurbishment.

Why Workplace Graphics Matter

The design of a workplace has a direct impact on how employees and visitors experience your business. A well designed environment can support:

• Employee engagement and productivity
• Internal communication and company culture
• Staff recruitment and retention
• Brand consistency throughout the workplace
• Positive first impressions for clients and visitors

A blank office space communicates very little. Branded workplace graphics allow businesses to tell their story, showcase their values and create environments that feel purposeful and professional.

Office Wall Graphics: Maximum Impact, Minimal Disruption

One of the most effective ways to transform an office is through Wall Graphics & Office Wall Graphics.

Wall Graphics can be used to create:

• Brand statement walls
• Company history timelines
• Mission and values displays
• Large-scale imagery
• Department zoning and wayfinding

Using high-quality self-adhesive vinyls, graphics can be installed on most smooth wall surfaces and finished with matt or gloss laminates for long-term durability.

Because wall graphics are digitally printed, they can be updated as your business evolves.

Workplace Window Graphics for Privacy and Branding

Office glazing provides an excellent opportunity to introduce branding while improving privacy.

Popular Window Graphics solutions include:

• Frosted window films
• One-way vision graphics
• Printed privacy manifestations
• Full-colour branded window graphics

Window graphics help define meeting rooms, enhance visual appeal and maintain natural light without the need for expensive structural changes.

For many businesses, they represent one of the quickest ways to improve both functionality and aesthetics.

Workplace Floor Graphics That Guide and Engage

Floor Graphics are no longer just for temporary campaigns.

Produced using specialist anti-slip vinyl materials, modern floor graphics can:

• Direct visitor movement
• Identify departments and zones
• Reinforce safety messages
• Create engaging visual experiences

Floor graphics are particularly useful in large offices, educational facilities, retail environments and public spaces where navigation is important.

Workplace Fabric Displays and Textile Graphics

Fabric graphics offer a softer approach to workplace branding.

Using dye-sublimation & UV printing technology, vibrant graphics are infused directly into the fabric, creating:

• Tension fabric display systems
• Acoustic wall panels
• Hanging graphics
• Freestanding displays

Textile graphics are also popular for Exhibition Graphics, helping businesses create lightweight, portable displays with maximum visual impact.

Fabric graphics are ideal for collaborative spaces, breakout areas and reception environments where businesses want to create a more welcoming atmosphere.

Workplace Signage and Feature Displays

For reception areas and customer-facing environments, Signage often delivers the greatest visual impact.

Popular materials include:

• Foamex
• Dibond aluminium composite
• Acrylic panels
• Direct-to-substrate UV printed signage

These materials can be contour cut into bespoke shapes and installed using stand-off fixings to create high-quality feature displays that reinforce your brand throughout the workplace.

Many of these solutions are produced using our large format printing services, allowing businesses to create impactful graphics at almost any size.

Professional Print Finishing for Workplace Graphics

The performance of workplace graphics depends on more than great design.

Professional finishing options help maximise durability and appearance, including:

• Protective laminates
• UV-resistant coatings
• Contour cutting
• Hemming and eyelets
• Bespoke mounting systems

Choosing the correct finishing process ensures graphics remain vibrant, durable and professional for years to come.

Creating a Workplace Graphics That Reflects Your Brand

One of the biggest advantages of large format printing is flexibility. Businesses can transform a workplace gradually rather than committing to a complete office refurbishment.

Many organisations begin with:

• Reception wall graphics
• Meeting room branding
• Privacy window graphics
• Internal signage updates

From there, workplace graphics can be expanded across multiple departments and locations, creating a consistent branded environment throughout the business.

Because everything is digitally printed, designs can be updated, refreshed or replaced quickly and cost-effectively as your business grows.

Workplace Graphics: Transforming offices with Large Format Print

At DP Sign & Display, we design, print and install bespoke workplace graphics for businesses across Leeds, Yorkshire and the UK.

From office Wall Graphics and Window Graphic to Floor Graphics and large format branded displays, our experienced team can help create an environment that inspires employees, impresses visitors and reflects your brand.

Our experienced team provides a complete design, print and installation service, ensuring every project is delivered and fitted to the highest standard.

Call 0113 278 3133 or  Get in touch here…

Watch our installation using Laminated Wallshield…

Related Services

• Wall Graphics
• Window Graphics
• Floor Graphics
• Signage
• Laminated Print Protection

The post Workplace Graphics & Office Branding Ideas appeared first on Digital Plus.

Here at Digital Plus, we have recently completed our latest project for The Leeds Teaching Hospitals NHS Trust after printing and overseeing the installation of hoardings surrounding the site of the high-profile new Rob Burrow Centre for Motor Neurone Disease (MND).

The former Leeds Rhinos star was diagnosed with MND in 2019, and since then, he’s raised millions of pounds, along with ex-Rhinos captain Kevin Sinfield, to help others living with the disease. This includes fundraising for the state-of-the-art new £6.8million centre, which will be built at Seacroft Hospital.

The hoardings span 130 metres around the perimeter of the site. We managed the procurement and installation of the timber on the NHS Trust’s behalf, in addition to carrying out a site inspection and full survey to assess ground elevations across the site. This enabled us to create digital templates for the artwork, which could be designed in a completely seamless way, regardless of the different steps and levels in the hoarding.

We then produced and installed skirtings for the top and bottom of the hoardings and printed the striking graphics to create a seamless visual that flows with the natural contours of the site.

After considering various options, we opted to print directly onto a 3mm aluminium composite complete with an anti-graffiti finish, which is tough, durable and can be easily cleaned in the event of it being damaged. Crucially, the panels can also be updated as the project progresses.

We then installed it onto the hoardings over a four-day period against a backdrop of wintery dark nights and adverse weather.

In addition to displaying signage about health and safety and marking site entrances, the graphics also include high-definition images of Rob, information about the new centre, details of how to contribute to the fundraising appeal and facts about MND. This is all complemented by other key messages that The Leeds Teaching Hospitals NHS Trust and Leeds Hospitals Charity were keen to promote.

Once complete, the new Rob Burrow Centre for MND will comprise of three primary areas in the building, an East and West Wing containing clinical spaces, and a central atrium designed as a community-focused area with reading and quiet spaces, as well as activity and dining areas.

Emma Quinn from The Leeds Teaching Hospitals NHS Trust said: “It looks great”, leading the job here, was our very own James Vickerman and Gareth Hartley, James had this to say “To be involved in such an important job not just for us but for our city was such an honour, the cause itself and the project as it evolves will change so many lives, it was such a privilege”.

Our head of projects, Gareth Hartley said, “as always, the job was not without its challenges, but I am over the moon with the production quality and installation professionalism on the project which is what we are renowned for, to have the opportunity on working on such an inspiring project in terms of its subject matter was a real privilege”

This latest project comes after we also printed a mammoth 1,000-metre site hoarding for The Leeds Teaching Hospitals NHS Trust’s new Leeds Children’s Hospital, which will house the UK’s biggest single-site maternity centre, as well as a new adult hospital at Leeds General Infirmary.

We also have a longstanding relationship with Bradford Teaching Hospitals NHS Foundation Trust, spanning everything from large format waterproof posters and hospital signage through to banners to be displayed outside surgeries.

If you’d like to find out how we can assist with and add value to your next large format printing project, contact us now at sales@digitalplus.co.uk or call on 0113 2783133.

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The busiest area in a Leeds high school that more than 1,000 pupils and staff members pass through every day is now protected from a constant barrage of scuffs and scrapes thanks to Digital Plus’s innovative Wall Shield product.

The eight-metre-long corridor at Ralph Thoresby School in Holt Park is directly off the school’s main reception area and was constantly being redecorated and repaired due to the vast amount of passing footfall, as well as regular knocks from wayward school bags.

We immediately knew Wall Shield was the answer! We’ve designed the product to offer long-term surface protection and (as you might have guessed!) we can print bespoke graphics and branding on it to transform even the most mundane areas of buildings into visually striking and interesting throughfares.

As well as saving money on maintenance costs, Wall Shield is also seriously tough, fire rated, easy to clean and quick to install, which makes it a popular and obvious solution for high-traffic areas in all types of buildings.

We liaised closely with the school’s facilities management company, Mitie FM, before measuring up, carrying out a detailed risk assessment, agreeing access and installation timings and surveying pipe locations. We also had to create cut-outs on the Wall shield panels to accommodate wall sockets that could not be relocated.

Next, we agreed the visuals with the school’s headteacher, which our in-house design team created, fully utilising our 25 years’ worth of experience working with schools and colleges.

We completed the installation once school had finished for the day at 3.30pm. Because the product had already been accurately prepared and cut to size before it left our production facility, and due to it being very easy to work with, our team completed the transformation in less than two hours.

The result is a stunning corridor that’s now fun and colourful, as well as displaying the school’s house insignia to pupils, staff and visitors.

Headteacher, Will Carr, said: “Almost everyone who comes in or out of the school uses this corridor and often you can walk up and down it several times a day. As a result, the walls were always getting knocked and scraped which meant redecorating them on a regular basis.

“Wall Shield is a great solution to the problem. It’s clearly very robust and durable and with the graphics printed on it, it looks superb. Digital Plus handled the whole process brilliantly, from the initial survey through to the installation and everything in between and we’re very happy with the finished result.”

If you’d like to find out more about the benefits of Wall Shield  and how we can assist click here.  for further information contact us now at sales@digitalplus.co.uk or call on 0113 2783133.

Talk to us about Wallshield

Visit us for a chat

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To see various events graphics being produced at Digital Plus in preparation for doors opening fills us with excitement. Event graphics are some of the most exciting creatives we work on and a long throw away from the COVID/Health & Safety signage (that although was very much needed) was a frequent sight in production for a long period of time.

We sat down with David Brisk, Sales Manager at Digital Plus to ask him what his thoughts were on the event industry trying to find it’s feet once more.

“I think personally for myself and Digital Plus, it’s about one thing, people! Technology is a wonderful thing and something we would struggle to do without in both our professional and personal lives, like many businesses most of our communications are handled electronically – enquiries, quotes and emails are a constant. It’s a standard day at Digital Plus if most of us have sent and received 100 emails a day (which are always replied to the same day)!

So, to bring this back to events, why do I think they are important? It’s simple really, a full day of nothing but talking to potential customers, no interruptions on email or telephone, just 100% focus on your reason for being there, to connect with people.

Digital plus are relationship people, there’s no other way to say it, we thrive in building relationships and finding solutions for customers new and existing, forming long term partnerships. We all see the value in acquiring new business and an event gives you an important stage in that process. Technology may have changed the way we do business on a day-to-day basis, but people still remain at the centre of any decision-making process and an event gives you the perfect opportunity for that perfect uninterrupted conversation.”

Thanks David, as we touched upon at the start of this, it’s been amazing to see the event graphics downstairs. The creatives have been bold to grab the attention of the passers-by, the materials have been varied as has the type of customer we have been producing them for, from National brands with world-wide recognition to local companies looking to increase their enquiries for 2022. Our hope for next year is that our customers who work solely in the event industry can gain confidence moving forward and that the events are bigger and better than ever.

We urge anyone who is on the fence about attending or exhibiting at an event, however big or small, to take the plunge and support the event, support your local business community, and take part in some uninterrupted conversations!

Recently we were lucky enough to work with the fantastic team at The UK Wedding Event for their event at York Racecourse. The client was in need of creative assistance, production and delivery within a 4 day period and we are glad to say we rose to the challenge where others could not!

“Thanks again for everything, brilliant job, great communication and support throughout the process” Rob – Event Coordinator The UK Wedding Event

If you are looking for a solution for your next event please call the team on 0113 2783133 or email mail@digitalplus.co.uk for a competitive quote today!

The post Events and Exhibitions for the uninterrupted conversation appeared first on Digital Plus.

Where is it going is vital information as we produce many different vinyl’s, all which offer a unique solution these include:

Clear vinyl, used the majority of time for window graphics, printed to the face or in reverse.
The latter allowing the graphic to be installed from the inside with the artwork facing out or printed double sided for coverage both sides of the window. Clear vinyl also comes in a variety of transparencies, at Digital Plus we tend to use a clear, ultra-clear or optically clear, this is especially important when using a spot white in your graphic rather than a flood white as the vinyl showing can be various levels of transparency.

(You can see our artwork saving guidelines which show how to save your white layers here!)

Grey back vinyl, this is a very unique self-adhesive vinyl as it offers a block out layer within the material itself. This is a great solution to use for a whole host of graphics when you are wishing to cover an existing graphic or place the vinyl on something with a strong colour and you do not wish to see that colour coming through. Used in a whole host of environments we have seen this on floors, interior/exterior signs, display graphics in a whole host of business throughout the UK, product POS in retail outlets and much more!

White vinyl, very similar to the above but without the block out properties. Again we have seen this used for large leisure facilities floor vinyl’s, temporary window vinyl’s applied externally for museums and 2 day events, we also use this for many of our property vinyl’s who take advertising their commercial properties one step further than a ‘for sale sign’ by utilising the windows etc on the site itself! Although available in different grades it is also used on many projects where wall graphics are applied, whether that be in a reception area, showroom or meeting room. Large prints for a variety of industries left on the sheets so that clients themselves can remove when required is also a regular occurrence with clients knowing that price per print can often be more economical by holding certain regular messages in stock and calling off when required.

How long for, how long will your message be in situ? This is vital as all of the above vinyl’s are available in a variety of different adhesive levels, ideal for any situation.

• Permanent
• High tack
• Removable
• Re-positional

Permanent, does what it says on the tin! Placed in many different environments from windows to meeting rooms, used for floor graphics and product labels printed by the roll and cut so that the client can peel off when required. If you do not wish for the graphic to budge this is the one for you.

High tack, our advice to clients with high tack is be sure that is where you want it when you apply! This is an aggressive vinyl which we use when we are applying a graphic to a non smooth wall for example or wrapping a wooden substrate for a museum exhibition, once it’s on it is the most difficult to remove but a highly effective solution when required. We often find that a site survey through our Project Plus team can obtain the correct vinyl to use, an adhesion test can be performed at this point. To find out more about this service take a look here.

Removable, short term use and events where only a temporary solution is required is where we tend to see this product being used. Whether this be removable clear vinyl on windows or a removeable floor graphic on white vinyl, the adhesion is less aggressive than its permanent counterpart but still great for the right environment and has known to be down for months at times especially when teamed up with a laminate finish.

Re-positional, one of our favourite products at Digital Plus! This vinyl can be applied and removed multiple times with ease which is great if you are in retail and asking your staff to put up sale vinyl’s on your shop windows or you are creating an event at a hotel where no adhesive can be left behind after removal, available in white and clear we have sent samples of this vinyl to venues where they would never normally let a vinyl be used but welcomed the solution once tested and seen for themselves! We once had a customer asking how many times this type of vinyl could be applied the removed to a drywipe board for a corporate event, we stopped at 150 times!

As you can see, all we need to know are the answers to two simple questions, once we have this information we can advise on the material we should be printing your large format graphics too, samples of all the above are available upon request through your business development manager or account handler.

We look forward to handling your enquiry and hope you are all safe during this difficult time.

The post Where is it going, and how long for? – Printed self-adhesive vinyl appeared first on Digital Plus.

Expectation vs. Reality

If you’re looking for design and print services, you may know exactly what you want. With a design in mind, it’s simply a case of finding a quality printer within your budget.

However, there may be times when you need a little more guidance. Let’s say you have a new shop or office, or an empty display wall and you want to fit it out with signs and graphics. Even if you have a rough idea of the images and text you want to use, you’ll need to create some designs first.

This is where you need the help of a digital printers, who will provide you with a complete design service. But what actually is a design service? Well, it can vary depending on the printers you work with. Take our service, Project Plus, for instance with its:

1. UK site surveys
2. Experienced concept design team
3. Project scoping documents, including visual mock-ups
4. Dedicated account management
5. 24/7 installation service

Not every design and print service is as comprehensive as Project Plus, it’s therefore important you are clear on what’s included up front. Below, we’ve taken a look at some of the most common expectations regarding design and print services versus the realities.

Expectation:

“I can provide a quick one-line email and the graphics will work out fine, first time.”

Reality:

Some digital printers may claim this is possible, but it’s not. And they would be short changing you by suggesting it was! In reality, designing signs and graphics requires planning, research and a clear understanding of the end goal. Not to mention a site visit and proper project scoping.

For large projects, we visit the location and talk to you about what you hope to achieve. This helps us bounce some ideas around and set clear objectives for the results. It’s taking the time to understand the project at this stage that makes all the difference.

Expectation:

“The graphics won’t look how I want. I need to have complete control of the design.”

Reality:

First of all, digital printing companies are experts in visual communications, so you should trust them to offer sound advice. A quick glance at a company’s previous work or their blog should provide you with enough information to feel confident they’re capable of doing a good job.

Secondly, you’ll get the chance to see how your designs look before they go to print. Typically, you’ll receive a sample document as part of the design process, complete with visual proofs. These proofs will show you exactly how your new graphics will look and enable you to make any necessary changes.

Take a look at the design proofs below that we created for Club Energy Gym, Retford. You can see how the proofs match up exactly to the finished graphics.

There should be no ambiguity when it comes to your designs and where they will be placed. Being certain of this means you can go into the production and installation phases confident your visuals are going to look as fantastic as you expected.

Expectation:

“It’s going to be a hassle making sure our message is clear and that it’s communicated using the right materials.”

Reality:

This shouldn’t be a worry for you, as this is the job of your print expert. But, that’s not to say you won’t have your say or be kept informed. At Digital Plus, we provide a sample pack where you can review sample materials and decide which option you prefer. You’ll also receive professional advice on what materials and processes will be most effective for your specific requirement.

The aim of design and print services is for you to be provided with a joined up approach to and receive advice about your project. Your project coordinator is there to keep you in the loop, while the design team will develop your ideas. And it’s the job of the production team to turn them into a reality. The result is you have a team of experts on hand to make sure your message is memorable.

We hope this has given you a good idea about what the best design and print services should include. If you have a project you’d like to discuss you can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

The post Design and print services: Expectation vs. reality appeared first on Digital Plus.

How to create show-stopping exhibition graphics for your next event

Exhibitions and trade shows are no small undertaking. They require time, planning and financial investment. And if you’re attending one anytime soon, you’ll need to think about how you’re going to communicate who you are and what you do to visitors.

You may have the best products/services in the room, but if you don’t have a great visual backdrop, you may struggle to capture the attention of passing footfall.

The answer? To create bright and engaging exhibition graphics that turn people’s heads and immediately tell them what you’re all about

Exhibition graphics don’t have to be hugely expensive. And there are many ways you can use them to make an impact. From bespoke modular exhibition stands right through to pull up banners and posters, it’s possible to create a show-stopping design with budgets of all sizes.

Here’s a quick list of the different types of exhibition graphics we’re asked to produce:

• Exhibition stand banners
• Pop-up displays
• Modular exhibition stands
• Branding and collateral print
• Exhibition graphic panels

We regularly help businesses prepare for their upcoming events by providing them with both exhibition graphics and printed collateral. And we make it really easy for them to communicate their messages, thanks to our three-step process:

Exhibition graphics printing – in three easy steps 

STEP 1: Design

The first stage involves understanding your objectives for the event. We’ll ask you about your audience and what you’re hoping to accomplish while you’re at your event. If you have some designs in mind already, we’ll talk to you about how best to print and display them.

If you want to produce totally new exhibition graphics, our design team will work alongside you to create something unique. We’ll talk to you about your ideas and provide a steer on how to communicate all the information you need to.

Following the initial designs, 3D visual mocks ups are provided, which enable you to see exactly what your stand space will look like. Once you’re happy with these, we’ll move on to the print and production phase.

STEP 2: Print

Working to your deadlines, we’ll schedule in the print. You will have received an explanation of the print materials that are going to be used when we provided your quote. We print on to more than 50 different substrates. The chosen materials depend on a range of factors, including the cost, aim and location of the finished graphics.

It may be that you’re planning to re-use your exhibition graphics at other events. If this is the case, we can recommend durable or reinforced print materials that can be packed away and used again in the future. If you want to dispose of your exhibition graphics straight after the event, then you may want to consider using recyclable print materials.

STEP 3: Installation

Once they’ve been printed, your exhibition graphics will be packed away ready for dispatch. If required, our team can install your graphics as well as delivering them. This is really handy if you’ve ordered large graphics or a full stand design, as us taking care of the install can save you time and hassle.

The method of delivery and/or installation is all down to you – we work around how you like to work. For instance, our client Zest Mixology, regularly needs branded bar panels for their pop-up bars. They drop off the bar panels, we install the fresh graphics and they go off to their next location. It’s a streamlined process that makes their event logistics that bit simpler at a time when they have so many other factors to think about.

Do you have any questions about exhibition graphics in general or our expertise? Would you like to request a quote for your next exhibition or trade show? You can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

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Having an appealing working environment helps employees feel happier and more satisfied at work. It can even make your office a more productive and creative place to work.

Nowadays, office branding is about much more than a smart entrance sign. It includes graphics, decor, feature walls and even interactive signage. There’s really no limit when it comes to what can be achieved.

Effective office branding makes your workplace a more enticing place to work, and can even help you retain employees. It also enables you to differentiate your business from competitors and any other office space you might come across.

Practical and achievable office branding ideas

There are dozens of different ways to make a splash using signs, graphics and branding, including:

• Wall graphics
• Window vinyl
• Banners and posters
• Internal and external signs 
• And many more

To show you what we mean, we’ve pulled together some of the best office branding ideas from installations we’ve previously completed. Take a look at them in the below infographic:

The post Infographic: Office branding ideas and inspiration appeared first on Digital Plus.

Window vinyl design ideas for your work or retail space

Window vinyl is affordable, customisable and simple to install. It’s also easy to remove, making it ideal for personalising rented premises, such as retail and office spaces. For these reasons, printed window vinyl is commonly used to share messages throughout the commercial world.

Some of the main uses of window vinyl include:

1. Decorating windows and partitions.
2. Branding with graphics and logos.
3. Creating privacy behind glass panels.
4. Displaying directional and practical information.

Printed either in large panels or as cut lettering, window vinyl comes in literally any shape or size. And this makes it a fantastic tool for branding work or retail space.

There’s no right or wrong when it comes to generating window vinyl design ideas. To help get you started, we’ve listed some typical ways our customers use window vinyl to brand and decorate their space:

Temporarily make a space your own

Just like wall graphics decorate blank space without doing permanent damage, window vinyl instantly places your brand identity where it will be seen by all. On windows, doors and glass partitions, vinyl is a subtle, yet noticeable way of sharing information.

Logos are a classic way of branding interior and exterior facing glass panels. But you could also use welcome messages, contact information or even testimonial quotes for a different approach.

Make a feature with a creative panel

The beauty of window vinyl compared to wall vinyl or graphics is that the backdrop is translucent. This means light cascades through and illuminates your design in full colour. With the right materials, it’s possible to create an almost stained glass effect with your glass wall or window.

Adding a unique graphic pattern, design or piece of artwork to a glass panel instantly creates a focal point. And if you’re looking for a novel way of decorating your building, what better way than with eye-catching, decorative glass?

Represent your business’ surroundings

Interior branding is a fine balance. Pasting your logo or company values on to every available surface is overkill. Sometimes it’s much better to take more of a subtle approach.

Window graphics featuring maps and cityscapes are an effective way to celebrate your location or surroundings, without being overbearing.

Display brand colours, photos or company achievements

It’s possible to create solid panels of colour and images using window graphics and vinyl. They’re great for adding decoration to empty and shared spaces, such as corridors, meeting rooms and communal recreation rooms.

Block window vinyl panels have the added bonus of creating privacy without making rooms dark and dingy. Some clients decide they’d like a pattern to provide a layer or privacy across a glass wall, while others use photography or an arrangement of words. The choice is yours…

We hope this article has provided you with some useful window vinyl design inspiration to get you started. Do you have any questions you’d like to share with us? You can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

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Have you tapped into the benefits of office branding yet?

It brightens up your workspace and makes it feel like your own. It also creates a fantastic first impression for visitors and can even help your employees to feel more engaged.

If you’re thinking about investing in some office branding, it’s good to do a bit of research first. And if you’re reading this blog, you’ve come to the right place. We’re here to tell you about the most common mistakes companies make, so you can avoid making them yourself.

MISTAKE #1: Including information that could go out of date

Will your content stand the test of time?

Make sure the answer is ‘yes,’ or you may end up kicking yourself….

Imagine creating a beautiful ‘meet the team’ wall display only for Janet from sales to leave the following week. Or imagine having window graphics printed featuring your top client logos, only for your client base to have changed by the following quarter. These are common but preventable errors.

Your office branding should be relevant and reflective of your organisation, so stick to concrete facts only. Don’t be tempted to include details you know could change or become outdated. This will leave you with costly amendments (and most probably test your patience too).

Make sure your graphics look bright, colourful and exciting

MISTAKE #2: Being too corporate

The purpose of office branding is to brighten up your space, so make sure it does exactly that.

Your finished graphics should always be professional, but try to ensure they’re exciting to look at too. Use colour, text and graphics and think beyond traditional door signs and banners. There are dozens of different ways to use a blank wall, so get experimenting! Wall vinyl and branded magnetic boards are two of our favourite products for office interiors.

TOP TIP: Avoid relying too heavily on stock images and generic corporate messaging. Instead, give your employees the chance to input into the creative process and consider commissioning a custom-made design.

An example of generic, corporate imagery to avoid

MISTAKE #3: Being too casual

Yes, your branding should look great, but make sure it’s not too informal.

Strike the right balance!

Remember that the space you’re working with is a working environment that will be visited by clients and other contacts, who you’ll no doubt want to impress. Equally, your office branding should remind employees why the work they do is important. Making your office branding too casual and informal can detract from this.

Keep it recognisable

MISTAKE #4: Not making it personal to your business

The best office branding says: ‘This is who we are and this is why we’re here.’

The worst office branding says: ‘Here’s a blank wall that we filled with a stock photo because we ran out of ideas.’

Don’t fall into the latter category. Make sure your branding is, in some small way, reflective of who you are as a company and what you stand for. This could be as simple as including your company vision, some relevant symbols or a quote from a satisfied customer. Or why not create a visual nod to your biggest achievement to date? Whatever it is, make sure it’s unique to your organisation.

MISTAKE #5: Branding overkill

Less is more when it comes to branding.

Even the most neutral brand colours can become garish when placed on every wall, floor, ceiling, door and surface. Stick to a few feature walls and smaller details, like doorway signs, reception desk graphics and displays in communal areas.

Think carefully about your space and the type of branding that will work the best. If it’s a bright, light warehouse, you’ll be able to get away with bigger pieces than if it’s a compact office. Working with a company that conduct site visits and supply visual mock-ups is the best way to make sure you order effectively.

Have you found this advice useful? Or do you have further questions about office branding you’d like to share with us? You can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

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