Ever found yourself wondering what’s the point of Point of Sale (POS) displays?

There’s actually a lot of value in them. Tactics come, and tactics go, but POS displays are one of the tried-and-tested marketing tools that have stood the test of time.

Time and again, POS displays prove their worth within all sorts of bricks and mortar retail environments, from supermarkets and corner shops, to multi-level department stores. According to NPD Group, window displays alone influence 24% of purchases.

POS displays pull in potential customers, convert leads into buyers and boost upselling

Ever found yourself tempted to grab that bag of popcorn that’s looking incredibly appealing next to the supermarket conveyor belt (even though it wasn’t on your list)? Or perhaps you’ve just popped into that clothes store you always walk past because you spotted the 50% off sign in the front window? That’s the full force of POS in action, and these two examples are just the start.

POS displays vary from countertop boxes, posters and life-sized cut-outs and stands, to banner, entrance and end-of-aisle promotions

Some can be larger than life and really in your face, while others are there on a more subtle scale, tapping into consumers’ subconscious purchasing decisions. All of these options are about attracting consumer attention, driving sales and raising brand awareness.

So, we’ve briefly explained what POS displays are and what they look like. We’re now going to focus on what they look like in a bit more detail, because it’s our area of expertise.

10 Point of Sale display ideas everybody should think about…

We regularly work with retailers on creating POS displays that are more head-turning than the last. With that in mind, here are some creative Point of Sale display ideas for displays that stand out:

1. Use unique shapes to really make your displays look different and get noticed.
2. Make your displays literally pop withcolour (avoid monochrome designs, they’re a real no-no).
3. Establish a main focal point and then build the rest of your display around it.
4. Think about the psychological impact of your colour scheme on customers. I.e. red = energy and urgency; black = sleek, blue = trust-building, purple = soothing, and so on. (View the full colour wheel in our blog ‘The impact of colour choice in design’)
5. Encourage greater ‘eye appeal’ by incorporating interactive features, such as touch screens and QR codes.
6. Use lighting to draw attention to your POS displays and make them look more visually-appealing.
7. Don’t make your displays too busy, cluttered spaces can instantly put people off.
8. If possible, create displays that demo what you’re promoting or allow shoppers to try it out. This is one of the best ways to boost engagement and conversions.
9. Follow your brand guidelines by carrying them through into your POS displays to achieve more of professional, consistent finish.
10. Be crystal clear about what you’re communicating and what you want people to do once they’ve checked out your displays. Both your text and visuals need to make sense and be easy to understand at a glance.

POS displays are a whole new world in themselves; an exciting world that’s evolving by the day and creating incredibly powerful results in the meantime. The Point of Sale ideas we’ve listed above are some of the fundamentals that are always worth considering, especially if you do it through the eyes of your target audience.

We hope you’ve found the insight we’ve shared with you useful. We’re happy to provide you with more details or discuss your Point of Sale ideas, and how we can turn them from idea into reality, with you. You can reach us on 0113 278 3133 or sales@digitalplus.co.uk

The post The power of POS: 10 expert Point of Sale ideas to try appeared first on Digital Plus.

If your shop sign is going to be larger than 0.3m², then you may need to apply for planning permission. Illuminated signs always require planning permission to make sure they don’t pose a hazard to nearby traffic.

Planning regulations vary depending on the circumstances and location. It’s always best to check with your local authority to be completely sure. You can find detailed advice relating to all different kinds of signs and displays in this document published by the Department for Communities and Local Government: ‘Outdoor advertisements and signs: a guide for advertisers.’

When seeking planning permission for signs on a shop there are a few standard conditions all signs need to meet. Regardless of the size, design or location, signage should:

• Be clean and tidy
• Be kept in a safe condition
• Be approved by the owner of the site/property
• Never obscure public signs (e.g. highways or wayfinding signs)
• Be carefully removed if requested by the planning authority

For the most part, you shouldn’t encounter too much trouble when obtaining planning permission for signs on a shop. After all, councils don’t want to make it difficult for local businesses to attract new customers. Planning regulations are simply there to make sure signs, adverts and displays are safe and non-invasive.

Keeping your signage a reasonable size and making sure the design is clear and professional can also help make sure don’t encounter issues. Working with a professional signage maker will give you access constructive and informed advice. They’ll be able to warn you if a part of your design may run into planning difficulties and recommend the best strategies for compliant installation.

We hope you’ve found this short overview to planning permission for shop signs useful. If you have a project you’d like to discuss you can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

Please note: the information in this article is not legal advice. For official advice, you should seek the guidance of your local authority.

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We’ve all heard the phrase ‘don’t judge a book by its cover’ yet it’s a sentiment that rarely applies in business.

Every day businesses are judged – consciously and subconsciously – on the appeal of their branding. In fact, a company’s external branding can be one of the first things that draws you to them, or puts you off!

While external signage may be a practicality, it can also be the difference between customers walking through the door or walking past. Which is why it’s so important to spend some time getting your external and internal site branding exactly right.

If you’ve had the same site branding for several years, it’s probably worth taking another look at it. Read on to discover three ways a branding update can help you reach new customers:

Remind people you’re there

When you’ve had the same branded signage for decades, you’re going to start blending in with the scenery. Being an established, thriving business is undoubtedly a great thing, but that doesn’t mean you won’t benefit from refreshing your outward appearance every now and again.

Smart new graphics or updated signs send a positive message that you’re still here – and still going strong! It can also help to draw in new attention from people who may have become accustomed to passing you by. A shiny new sign reminds others you’re there and says ‘hello, come and speak to us!’

A well-designed shop front turns heads

Show the world you’re headed in the right direction

Like it or not, the way your business looks to the outside world will reflect on how people perceive your products and services. You could be having a record year for sales, but your tired old branding or dilapidated signage will suggest otherwise.

Refreshing your branding prevents your business looking ‘stuck in the past’ and demonstrates to others that you’re thriving and moving forward. This can help people to feel reassured of your capabilities and more inclined to do business with you.

A smart, clean entrance space invites you inside

Make a bold, smart first impression

Simply put, branding is about being seen and being remembered. Your current customers will be able to judge you on their experiences working with you, but prospects haven’t got that far. What do you want them to remember you for?

Successful branding leaves a positive visual mark on the outside world. Even if someone knows very little about your company or its services, a well-branded site will help them have a more favourable impression than not.

Got a site that needs re-branding? Talk to one of our experts about your space and we’ll help you develop some strong ideas.

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Despite the advance of online shopping, most people still love a trip to the shops, with high streets and shopping centres continuing to draw in the crowds.

The UK’s top ten largest shopping centres all have anywhere between 20 and 40 million visitors per year. That’s a huge number of potential customers passing you by.

So, how do you make sure you’re catching their eye?

Window graphics are a fast and simple way of making sure you are utilising all available display space. Browsing customers are naturally scanning the space they pass by and this presents a fantastic opportunity to get your messages in front of them.

Cost-effective and easy to install, dressing your shop-front with vibrant, eye-catching graphics brands your space, keeps your exterior up-to-date and creates an exciting shopping environment.

Customers want to be kept informed of your latest offers and ventures, as well as catching a glimpse of what might await them instore, and window graphics are your way of instantly communicating with them.

Act fast and get high-quality window graphics installed wherever you need them

Bright, enticing visuals set your business apart from every other street in the vicinity, so make sure you take every new opportunity to make an impression on the customers passing through your area.

At Digital Plus, we help shopping centres and high street stores to keep their window space regularly replenished with fresh graphics. Our dedicated and responsive service means your graphics are installed as quickly as possible – whenever you need them.

1. We collect your measurements and assess the space that needs to be filled.
2. You tell us what you’d like to communicate and we recommend how best to deliver it.
3. We agree a design that’s produced by our in-house graphic design team.
4. We print your graphics at our on-site printing facility for fast turnaround.
5. Our installation team install your graphics quickly and efficiently, during and out-of-office hours.

Got an empty window? Get in touch with our team today and we’ll help you design bold and exciting window graphics to fill it.

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Printed and installed, full colour or etched Window Graphics are another bespoke service offered by Digital Plus. Let us help you make the most of this valuable space, which is viewed from both the inside and outside. It’s a great place to show your message.

* Special offer while stock lasts *

Create your very own magical night scene installed in seconds and easily removed.
So why not decorate your windows with a flying santa mixed with both twinkling stars and Snowflakes using a set of window clings.

£25 per set – with coverage 0.75sqm – Adjustable to fit.
Let it snow, let it snow, yo,ho, ho.

VAT & Carriage extra.

Need a longer term graphics project ? then you may need our Project Plus offering.
Get in touch and find out how we can help. >>

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Add some Festive Cheer to your environment

Well spotted! It’s David Shackleton, one of our experienced account handlers!!!

Cut out figures are just one of the many offerings from Digital Plus, your own bespoke graphic or one of our own Xmas ones to choose from?.
* Special offer while stock lasts *
Our cut out freestanding figures are available in a choice of two sizes, printed on a light weight foam board.
Large – 1800mm high approx for £60.00
Small – 900mm high approx for £35.00

A Choice of a Vintage Santa, Cartoon Santa, Snowman with top hat or bobble hat and a festive decorated Xmas tree. The ideal festive selfie prop. Ho Ho Ho !!!

VAT & Carriage extra.

Contact us >>

The post Spot the mannequin, this one is not for sale appeared first on Digital Plus.

Check out why we are well suited to provide you with a wide range of bespoke Award Winning products.

Promotional signage, Wall graphics, Pull-up displays, Short run engineered boxes, Cardboard stands, Strut cards, Acrylic holders,Display stands, Posters, Hanging signs, Packaging, Banners, Shelf edge stickers, Backlit lightbox film, PVC, foamboard and correx display panels

Should you require anything a little bit out of the ordinary do not hesitate to get in touch.

Click the link below for our full PDF Presentation. here >>

The post Retail Specialists for Print & Display Graphics appeared first on Digital Plus.

Roll it, send it and save time and money.

These printed graphics are a great alternative to a printed flat panel. Easy to roll and send, rather than trying to ship a large panel to your end user. Offering the flexibility to be easily installed on site, this will save you time and money in carriage and the need for a specialist installation team.

1. Use indoor or outdoor (lasts up to three years outside)
2. Will not rip or tear
3. Waterproof
4. Wipeable
5. UV stable – (colour will not fade)
6. Photo realistic
7. Hard wearing
8. No encapsulation or frame is required for protection of the graphic

Choose from 0.2mm or 0.4mm thick pvc media to a maximum width of 1500mm by any length.

Our standard poster prices – Bespoke sizes are available to suit your needs.

The post Roll it, send it appeared first on Digital Plus.

We were tasked with improving their UK delivery depots internal communications and designed and printed magnetic, dry wipe notice boards, acrylic wall art pieces and a selection of other items to help Carlsberg achieve their goal.

Richard Taylor (Carlsberg) commented “Digital Plus have been able to deliver us a bespoke package and enabled us to realise visual ideas that we didn’t know quite how to bring to fruition. We have developed a working relationship that has allowed us to work collaboratively, with site visits, meetings and adherence to specific lead times which is a must for many of the projects we have undertaken. They have also been involved in updating our Reception and public areas which have included pictures, graphics, and ‘meet the team’ boards which have received recognition from the wider Carlsberg Group.”

Digital Plus are very proud to be working direct with Carlsberg and over the next few years we hope to deliver even more of these eye-catching quality printed pieces. Should you require any further information on how Digital Plus can be of assistance to you and your workforce please give us a call.

The post Carlsberg Acrylics – Improving performance appeared first on Digital Plus.

Illuminated backlit external signage, with a one way vision graphic to a glass panel entrance, started the ball rolling. Signage was also produced to reinvigorate the reception area, to include a graphical clock, as part of the ideas that were put forward by Digital Plus.

Let-Leeds Managing Director, Luke Gidney commented ” It was a pleasure working alongside Digital Plus, who were creative with the solutions put forward, and always understood our exact requirements, in producing the look and feel of our new branding”.

The post Let-Leeds – Award winning company seek help appeared first on Digital Plus.