The Tetley Leeds building is a local success story. It was built in the 1930s and was previously the home of the Tetley Brewery headquarters before being closed in 2011.

In 2013, the building was given a new lease of life. In a project supported by the new owners, Carlsberg, and organisations including Leeds City Council and the Arts Council, the site was transformed into a centre for contemporary arts.

The Tetley building is now open to the public and houses gallery, studio and office space, alongside event rooms and a bar and kitchen. The centre hosts a range of events, from exhibitions and talks to conferences and weddings. In less than a decade, it’s become a part of the cultural fabric of Leeds.

From its opening, the Tetley has worked hard to reach a wide audience within the local area and beyond. The centre is now visited by 120,000 people each year.

 

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Pulling in the crowds with clever branding

The Tetley building is unmistakable as a landmark, but you might not necessarily guess it’s an arts centre from the outside. The centre uses eye-catching branding and signposting to tell visitors and passers-by about everything it has to offer.

We recently produced this bright printed graphic for a disused gateway. The building is surrounded by a large, walled car park, meaning it’s only accessible from a few main entrances.

This old gate no longer served a purpose and needed securely blocking up. Instead of leaving it vacant, the Tetley wanted to use it to display a large graphic. We suggested printing direct to aluminium panels, then drilling them into place.

This secured the gateway and provided a billboard-sized area to showcase their branding. The bright red design brightens up the otherwise dull space and tells people exactly which way to go to reach the gallery. It’s a really simple, yet practical, piece of visual communication.

Do you have any more questions about large format printing? You can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

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Leisure facilities – pull in the crowds with printed signs and banners

For businesses operating within the leisure sector, attracting the widest possible audience is an ongoing challenge. In a hugely competitive marketplace, how do you make sure you pull in the crowds?

Having a strong digital presence is crucial. But physical branding is equally as important for making yourself known to the local area. Investing in printed signs and banners that tell people about your current activities and offers is an easy way to attract new and returning customers.

Wow people and create a visual spectacle

Our lives are increasingly busy and so our spare time is something to be savoured. When we get out and about with friends and family, it should be everything we hoped for – and value for money.

In order to stand out from the crowd, your facility should be a vibrant, exciting destination that visitors want to return to. It’s important you use your branding to tell customers what you’re all about, so they know what to expect when they visit you.

Branding and printed signs and graphics allow you to share your business’ personality in unique and creative ways, providing the initial wow factor when visitors walk through the door.

Take this crazy golf brand, for instance. We fitted out two locations for Mr Mulligan’s Crazy Golf, each with a different theme. The visual impact of their centres has helped make them become a huge success. They used images of their unique interiors to generate interest on social media before they even opened, helping them secure plenty of advance bookings.

Take a look at Mr Mulligan’s Lost World Golf 

Take a look at Mr Mulligan’s Space Golf

We regularly help other game centres, museums, gyms, theme parks and leisure centres get their internal and external branding spot on. This includes advising on:

1. The colours and designs most suited to your brand.
2. The best way to communicate with your target audience.
3. How to make facilities safe and easy to navigate.
4. The materials that work best within a specific environment.
5. How to weave branding throughout your space.

In doing so, we help businesses make their premises as engaging as possible. The process starts with a site visit to look at viable options for placement. Then we recommend a solution.

Exhibition at the National Railway Museum

Creating destinations that people return to time-and-time again

Promoting your latest events and creating fresh backdrops is all part of keeping your customers coming back for more. And for facilities that work on an exhibition basis, like galleries and museums, this is particularly important.

We regularly provide new printed signs and banners for the Royal Armouries, Leeds whenever they need to update their adverts ahead of a new exhibit. Large billboard-style posters like these mean anyone in the local area can instantly see what’s on offer inside.

It’s a great idea to tap into seasonal events too, like holidays or school breaks. This could be as simple as putting up an exterior banner that promotes your summer holiday price deals. Or, you could create something more unique like an interactive installation or display.

Why work with a print specialist?

Although many leisure brands know their business and understand their audience, working with a digital printer allows them to find the best ways of communicating with them. We have 20+ years’ experience of graphic production to tap into, plus an in-depth knowledge of the latest printing methods and materials.

We’re used to dealing with customers who know exactly what they need, as well as helping those who might need a bit of a steer or some inspiration. It’s this wealth of experience that means our customers regularly return to us when they want to promote their brands.

Are you a leisure facility looking for new visuals? If you’d like our help, simply get in touch on 0113 278 3133 or via sales@digitalplus.co.uk and we’ll help you find the right products.

The post Show-stopping printed signs and banners for the leisure sector appeared first on Digital Plus.