To see various events graphics being produced at Digital Plus in preparation for doors opening fills us with excitement. Event graphics are some of the most exciting creatives we work on and a long throw away from the COVID/Health & Safety signage (that although was very much needed) was a frequent sight in production for a long period of time.

We sat down with David Brisk, Sales Manager at Digital Plus to ask him what his thoughts were on the event industry trying to find it’s feet once more.

“I think personally for myself and Digital Plus, it’s about one thing, people! Technology is a wonderful thing and something we would struggle to do without in both our professional and personal lives, like many businesses most of our communications are handled electronically – enquiries, quotes and emails are a constant. It’s a standard day at Digital Plus if most of us have sent and received 100 emails a day (which are always replied to the same day)!

So, to bring this back to events, why do I think they are important? It’s simple really, a full day of nothing but talking to potential customers, no interruptions on email or telephone, just 100% focus on your reason for being there, to connect with people.

Digital plus are relationship people, there’s no other way to say it, we thrive in building relationships and finding solutions for customers new and existing, forming long term partnerships. We all see the value in acquiring new business and an event gives you an important stage in that process. Technology may have changed the way we do business on a day-to-day basis, but people still remain at the centre of any decision-making process and an event gives you the perfect opportunity for that perfect uninterrupted conversation.”

Thanks David, as we touched upon at the start of this, it’s been amazing to see the event graphics downstairs. The creatives have been bold to grab the attention of the passers-by, the materials have been varied as has the type of customer we have been producing them for, from National brands with world-wide recognition to local companies looking to increase their enquiries for 2022. Our hope for next year is that our customers who work solely in the event industry can gain confidence moving forward and that the events are bigger and better than ever.

We urge anyone who is on the fence about attending or exhibiting at an event, however big or small, to take the plunge and support the event, support your local business community, and take part in some uninterrupted conversations!

Recently we were lucky enough to work with the fantastic team at The UK Wedding Event for their event at York Racecourse. The client was in need of creative assistance, production and delivery within a 4 day period and we are glad to say we rose to the challenge where others could not!

“Thanks again for everything, brilliant job, great communication and support throughout the process” Rob – Event Coordinator The UK Wedding Event

If you are looking for a solution for your next event please call the team on 0113 2783133 or email mail@digitalplus.co.uk for a competitive quote today!

The post Events and Exhibitions for the uninterrupted conversation appeared first on Digital Plus.

Pop-up display stands with added Zest

Zest Mixology is the UK’s leading supplier of pop up bars for business events and private parties. They take pop-up bars to conferences, events and parties across the UK, serving up premium drinks with an added touch of flair.

To go the extra mile for their customers, Zest provides a branded bar service. This allows customers to make their pop-up bars unique, eye-catching and on-brand. Each time a Zest customer uses the service, we print their chosen design.

We regularly create pop-up display stands for businesses here at Digital Plus, and have an in-depth knowledge of the best materials for the job. As such, we’re now Zest’s primary partner.

‘We are delighted to partner with Digital Plus to deliver this fantastic service. They supply all of the branded panels for our bars that are always of premium quality.’

Hayley Smith, Sales & Marketing Manager, Zest Mixology

When you’re in the events industry, meeting deadlines is an absolute must and it’s important suppliers can work to schedule. If this doesn’t happen, it can reflect badly on your business…

We’ve been working with Zest since October 2018 and have developed a streamlined process for delivering quality, every time. It’s simple, but highly effective.

It goes like this:

1. The design is formulated by Zest or their client.
2. We advise on details, such as file type and materials, where required.
3. Zest drop off the bar panels.
4. We print the vinyls and mount them to the panels.
5. And off they go to the event!

Making your event printing hassle-free

When printing to a client’s own materials, sustaining quality is always our priority. We also make sure that we advise on the best materials and methods wherever possible, developing an almost second nature understanding of what’s required.

For businesses like Zest, it makes sense to partner with one supplier. It ensures consistency and means nothing’s left to chance. Zest know that three working days is enough time for us to turn around their orders, and they know we’ve done it quicker when required!

We provide branded panels a few times a month now. It’s great knowing we’re adding to Zest’s customer experience with high quality print. We’re also on hand to provide new ideas and help them create fantastic solutions for getting their clients’ brands seen.

Do you require pop-up display stand graphics? You can get in touch for a quote on 0113 278 3133 or via sales@digitalplus.co.uk.

The post Creating pop-up display stands with added zest appeared first on Digital Plus.

Whether your business attends 1 or 100 trade shows a year, you want to make sure you create the best possible impression at each one. Otherwise, what’s the point in attending?

To help you prepare for your next trade show, we’ve pulled together some important factors to think about when planning your display. Take a look…

1. Keep it on brand

It might sound obvious, but don’t be tempted to stray too far off-brand when exhibiting at a trade show. You might want to play around with a theme or create a really bold, eye-catching design, but make sure you do this within the parameters of your branding.

If you create an unrecognisable display, you risk not being noticed by customers or prospects, who are already aware of your products and services. Besides, trade shows are all about getting your name and logo seen by as many people as possible, so keep your branding clear and consistent.

2. Be bold, bright and colourful

With so many brands competing for attention, colourful displays are a must for attracting attention. Pop-ups, graphic panels and bespoke modular stands can be adapted to whatever shape, size or colour you require, so don’t hold back! Make them bright, eye-catching and interesting to look at. Avoid simply using plain text and weave in some graphical or image elements to really bring your designs to life.

3. Go interactive

Attracting enough attention from passers-by and persuading them to stick around can be tricky at trade shows, particularly when there’s so much else going on all around them. Creating an interactive display is one way to turn heads and generate a buzz around your stand or booth.

It could be a game, puzzle, prize draw or feedback box – whatever the idea, printed visuals will make it a whole lot more engaging. This spin to win wheel we created for Student Shopping Night at Meadowhall went down a storm with the students, who won all sorts of exciting prizes.

4. Include a feature

Incorporating a feature that’s unique to your brand, products or services is one simple way to get remembered by your target audience. Make sure the feature is relevant to your services, will generate interest and isn’t a standard idea though.

For instance, we recently completed this branded bike for pizza oven manufacturer, DeliVita, by adding graphic panels to the bike’s trailer. Displayed against the backdrop of these pull-up banners, the bike created a unique trade show centrepiece that attracted lots of attention from hungry prospects!

We recently created these panels for a mobile pizza bike along with backdrop banners for the wonderful guys at @HelloDelivita.

Have you checked out their ?ovens? Wow! pic.twitter.com/R391kAqN1f

— Digital Plus Ltd (@digiplus) April 6, 2018

5. Lay it all out

If you have quite a large trade show stand, it’s important to think about the layout. Do you want different areas for hosting multiple prospects? Would you like a demonstration zone? Maybe you need a place where private sales conversations can take place?

Dividing up your space using graphics panels allows you to achieve your desired layout while also maximising your area. Each section you create can be printed with branded visuals and text, helping to get your messages seen from every angle.

6. Think reusable

Do you regularly attend trade shows? Perhaps your company hosts events too? If so, it’s worth thinking about reusable branding to save you time and money down the line.

Nowadays, branding can be printed on to reusable materials like acrylic, PVC or vinyl, which can easily be packed up and saved for another day. If you are reusing materials, you need to be mindful of your messaging, as you don’t want to include something like the venue or event name that leaves your design out-of-date.

7. Takeaways

Giving your prospects something to take away with them is a no-brainer – and not just because we all love a freebie! Printed takeaways give your prospects a point of reference and can even help prompt an enquiry once they’re back in the office.

Business cards, brochures, stickers and merchandise are all easy ways to get your branding in the hands of attendees. And while it might seem an ‘old school’ approach, it doesn’t have to be! Opt for a sleek design that looks fantastic in print to make a lasting impression.

Do you have a trade show coming up? Do you want to make an impact with your printed display? Talk to our experts about delivering an eye-catching, affordable solution.

The post Trade show display ideas for businesses appeared first on Digital Plus.

We have just returned from attending to 2013 Brand Yorkshire exhibition at the Pavillion in Harrogate.

A big thank you to all of those that came to see us on the stand. We hope you had a good day as well and thank you for all your support. We even designed and manufactured a new stand for the occasion.

The post Brand Yorkshire Exhibition appeared first on Digital Plus.