To see various events graphics being produced at Digital Plus in preparation for doors opening fills us with excitement. Event graphics are some of the most exciting creatives we work on and a long throw away from the COVID/Health & Safety signage (that although was very much needed) was a frequent sight in production for a long period of time.

We sat down with David Brisk, Sales Manager at Digital Plus to ask him what his thoughts were on the event industry trying to find it’s feet once more.

“I think personally for myself and Digital Plus, it’s about one thing, people! Technology is a wonderful thing and something we would struggle to do without in both our professional and personal lives, like many businesses most of our communications are handled electronically – enquiries, quotes and emails are a constant. It’s a standard day at Digital Plus if most of us have sent and received 100 emails a day (which are always replied to the same day)!

So, to bring this back to events, why do I think they are important? It’s simple really, a full day of nothing but talking to potential customers, no interruptions on email or telephone, just 100% focus on your reason for being there, to connect with people.

Digital plus are relationship people, there’s no other way to say it, we thrive in building relationships and finding solutions for customers new and existing, forming long term partnerships. We all see the value in acquiring new business and an event gives you an important stage in that process. Technology may have changed the way we do business on a day-to-day basis, but people still remain at the centre of any decision-making process and an event gives you the perfect opportunity for that perfect uninterrupted conversation.”

Thanks David, as we touched upon at the start of this, it’s been amazing to see the event graphics downstairs. The creatives have been bold to grab the attention of the passers-by, the materials have been varied as has the type of customer we have been producing them for, from National brands with world-wide recognition to local companies looking to increase their enquiries for 2022. Our hope for next year is that our customers who work solely in the event industry can gain confidence moving forward and that the events are bigger and better than ever.

We urge anyone who is on the fence about attending or exhibiting at an event, however big or small, to take the plunge and support the event, support your local business community, and take part in some uninterrupted conversations!

Recently we were lucky enough to work with the fantastic team at The UK Wedding Event for their event at York Racecourse. The client was in need of creative assistance, production and delivery within a 4 day period and we are glad to say we rose to the challenge where others could not!

“Thanks again for everything, brilliant job, great communication and support throughout the process” Rob – Event Coordinator The UK Wedding Event

If you are looking for a solution for your next event please call the team on 0113 2783133 or email mail@digitalplus.co.uk for a competitive quote today!

The post Events and Exhibitions for the uninterrupted conversation appeared first on Digital Plus.

How to create show-stopping exhibition graphics for your next event

Exhibitions and trade shows are no small undertaking. They require time, planning and financial investment. And if you’re attending one anytime soon, you’ll need to think about how you’re going to communicate who you are and what you do to visitors.

You may have the best products/services in the room, but if you don’t have a great visual backdrop, you may struggle to capture the attention of passing footfall.

The answer? To create bright and engaging exhibition graphics that turn people’s heads and immediately tell them what you’re all about

Exhibition graphics don’t have to be hugely expensive. And there are many ways you can use them to make an impact. From bespoke modular exhibition stands right through to pull up banners and posters, it’s possible to create a show-stopping design with budgets of all sizes.

Here’s a quick list of the different types of exhibition graphics we’re asked to produce:

• Exhibition stand banners
• Pop-up displays
• Modular exhibition stands
• Branding and collateral print
• Exhibition graphic panels

We regularly help businesses prepare for their upcoming events by providing them with both exhibition graphics and printed collateral. And we make it really easy for them to communicate their messages, thanks to our three-step process:

Exhibition graphics printing – in three easy steps 

STEP 1: Design

The first stage involves understanding your objectives for the event. We’ll ask you about your audience and what you’re hoping to accomplish while you’re at your event. If you have some designs in mind already, we’ll talk to you about how best to print and display them.

If you want to produce totally new exhibition graphics, our design team will work alongside you to create something unique. We’ll talk to you about your ideas and provide a steer on how to communicate all the information you need to.

Following the initial designs, 3D visual mocks ups are provided, which enable you to see exactly what your stand space will look like. Once you’re happy with these, we’ll move on to the print and production phase.

STEP 2: Print

Working to your deadlines, we’ll schedule in the print. You will have received an explanation of the print materials that are going to be used when we provided your quote. We print on to more than 50 different substrates. The chosen materials depend on a range of factors, including the cost, aim and location of the finished graphics.

It may be that you’re planning to re-use your exhibition graphics at other events. If this is the case, we can recommend durable or reinforced print materials that can be packed away and used again in the future. If you want to dispose of your exhibition graphics straight after the event, then you may want to consider using recyclable print materials.

STEP 3: Installation

Once they’ve been printed, your exhibition graphics will be packed away ready for dispatch. If required, our team can install your graphics as well as delivering them. This is really handy if you’ve ordered large graphics or a full stand design, as us taking care of the install can save you time and hassle.

The method of delivery and/or installation is all down to you – we work around how you like to work. For instance, our client Zest Mixology, regularly needs branded bar panels for their pop-up bars. They drop off the bar panels, we install the fresh graphics and they go off to their next location. It’s a streamlined process that makes their event logistics that bit simpler at a time when they have so many other factors to think about.

Do you have any questions about exhibition graphics in general or our expertise? Would you like to request a quote for your next exhibition or trade show? You can get in touch on 0113 278 3133 or via sales@digitalplus.co.uk.

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